What are the advantages and disadvantages of short-run printing?
Short-run printing is the combination of offset and POD types of printing. In simple terms, short-run printing allows authors to print a small quantity of print collaterals to help control initial costs. This type of printing is best for books by writers or authors who want to publish a small number of books. This will not work with magazines, brochures, etc. With short-run printing, it is economical to print between 25 to 200 books if you have a small budget. Another note is that short-run printing requires smaller operating space than offset printing. Advantages of Short-run printing Get the best price per book Quicker turnarounds compared to offset printing Higher quality of materials due to the limited quantity and more options for customizations Disadvantages of short-run printing The cost per unit is very high compared to long-run digital printing jobs It can be used only if customers are unsure if all prints will be utilized