What are the advantages and disadvantages of short-run printing?
Short-run printing is the combination of offset and POD types of printing. In simple terms, short-run printing allows authors to print a small quantity of print collaterals to help control initial costs. This type of printing is best for books by writers or authors who want to publish a small number of books. This will not work with magazines, brochures, etc.
With short-run printing, it is economical to print between 25 to 200 books if you have a small budget. Another note is that short-run printing requires smaller operating space than offset printing.
Advantages of Short-run printing
- Get the best price per book
- Quicker turnarounds compared to offset printing
- Higher quality of materials due to the limited quantity and more options for customizations
Disadvantages of short-run printing
- The cost per unit is very high compared to long-run digital printing jobs
- It can be used only if customers are unsure if all prints will be utilized
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