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How a major publishing company increased profitability by adopting digital printing

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  Al-Omeira is a printing and publishing company based in Dubai. They chose to purchase a Xerox-3100 from Cadreprographics. Within a span of six months, Al-Omeira obtained an exclusive contract from the First Gulf Bank of Abu Dhabi, to handle the Bank's entire printing verticals. As a result, Al-Omeira also purchased the Novera and Xerox-2600, to print the marketing collaterals for the Bank. The Bank also commissioned an Iridis, an eight-colour printing machine. The Iridis has the ability to print metallic colours such as gold and silver, as well as print in clear shades if necessary. The purchase of the Iridis enabled the bank to expand into the printing of cheques for customers. Al-Omeira, the original buyer, has been able to expand into the world of security printing, an entirely new vertical, due to the purchase of three machines. Now, Al-Omeira handles the printing of passports and visas for the French Embassy, a contract obtained by their switch to digital printing. S